Organisational Culture and Job Satisfaction in the Jewellery Retail Industry: Empirical Evidence from Kerala
DOI:
https://doi.org/10.31305/rrjss.2026.v06.n01.020Keywords:
Organisational Culture, Job Satisfaction, Employee Perception, Communication Culture, Leadership Support, Work Satisfaction, Gender Differences, Employee PositionAbstract
This study examines the levels of organisational culture and job satisfaction among employees and investigates whether significant differences exist based on gender and position within the organisation. A descriptive and analytical research design was adopted, and primary data were collected from 281 employees using a structured questionnaire. Organisational culture was assessed through five dimensions, viz. communication culture, teamwork culture, leadership support, work environment, and reward and recognition culture, while job satisfaction was measured assessed by analysing work, salary and benefits satisfaction, supervision satisfaction, and career growth satisfaction. Descriptive statistics, including mean and standard deviation, were used to analyse employees’ perceptions, while Independent Sample t-test and One-Way ANOVA were employed to test the hypotheses. The findings revealed that employees perceive both organisational culture and job satisfaction at high levels. Communication culture emerged as the strongest dimension of organisational culture, whereas work satisfaction recorded the highest score among the job satisfaction dimensions. The study further found a significant difference in organisational culture perception based on gender, with female employees having more favourable perceptions than male employees. However, no significant differences were observed in organisational culture based on position or in job satisfaction based on either gender or position. The study concludes that the organisation maintains a positive work environment characterised by effective communication, supportive leadership, fair recognition practices, and high employee satisfaction, contributing to overall organisational effectiveness.
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