Exploring the Role of Social Media in Investment Decision-Making Among Indian Youth Professionals

Authors

  • Ms. Anumol M V Assistant Professor, Amity Global Business School, Kochi, Kerala, INDIA Author
  • Ms. Mariya N P Territory Sales Manager, Vodafone Idea Ltd. Kerala, INDIA Author

DOI:

https://doi.org/10.31305/rrjss.2025.v05.n01.005

Keywords:

Social media influence, financial capability, investment decisions, digital behavior, financial literacy, behavioral finance

Abstract

This study investigates the impact of social media on individual investment decision making and examines whether financial capability moderates this relationship. A quantitative, cross-sectional survey was conducted among recently employed individuals in Kochi, India, using structured questionnaires. The results reveal that both social media influence and financial capability significantly and positively affect investment decision making. However, financial capability does not significantly moderate the effect of social media’s impact. These findings highlight the influential role of social media in contemporary investment behavior, irrespective of financial capability levels.

Author Biographies

  • Ms. Anumol M V , Assistant Professor, Amity Global Business School, Kochi, Kerala, INDIA

    Ms. Anumol M.V. is currently serving as Assistant Professor (Finance) at Amity Global Business School, Kochi. With over 15 years of academic experience and a year in industry, she brings a strong foundation in finance, accounting, and entrepreneurship education. She holds an MBA in Finance and Human Resources and is pursuing her Ph.D. in Entrepreneurship at Rajagiri College of Social Sciences (Mahatma Gandhi University). She has previously worked with reputed institutions such as Kochi Business School and Mar Athanasius College. Her research interests include entrepreneurial finance, fintech adoption, and behavioural finance, with several national and international publications. A university rank holder in B.Com. and a life member of ISTD, Kochi, she is committed to blending theoretical knowledge with practical insights for impactful teaching.

  • Ms. Mariya N P, Territory Sales Manager, Vodafone Idea Ltd. Kerala, INDIA

    Mariya N. P holds a Master of Business Administration (MBA) with a specialization in Finance and Marketing from Amity University, and a Bachelor of Business Administration (BBA) from Dr. C.V. Raman University. She completed her internship at Nergy India Pvt. Ltd., where she conducted a research project on the factors influencing brand image. Her academic background is complemented by strong analytical and research skills, with proficiency in SPSS, SAP, and MS Excel (Associate). With a keen interest in Finance and Marketing, she combines theoretical knowledge with practical application. She received an immediate placement offer as a Territory Sales Manager at Vodafone Idea Ltd., recognizing her professional competence and academic excellence. Her research orientation and industry exposure position her as a promising contributor in the fields of business and management.

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Published

2025-06-30

Issue

Vol. 5 No. 1 (2025): Research Review Journal of Social Science

Section

Articles

How to Cite

Anumol, M. V., & Mariya, N. P. (2025). Exploring the Role of Social Media in Investment Decision-Making Among Indian Youth Professionals. Research Review Journal of Social Science , 5(1), 34-41. https://doi.org/10.31305/rrjss.2025.v05.n01.005