Sustainable consumption and satisfaction level of consumers of organic products in Haryana

Abstract

The current study aims to illustrate the utilisation of organic products and its correlation with sustainable consumption and level of satisfaction between the users of organic products in Haryana. This study elucidates the diverse aspects associated with sustainable consumption for customers when they buy organic products. Additionally, it evaluates the correlation between sustainable consumption and the level of pleasure among consumers who use organic products. Primary responses have been collected from the end users of organic product in Haryana. There are 268 female and 252 male respondents considered to conduct the analysis. Data has been collected though open ended questionnaire. There are nine components showing the level of correlation among them. These factors are (Information & Communication), PRC (Price), RE (Resource Efficiency), SE (Social & Ethical Values), EF (Environment Friendly), HL (Health), Q (Quality), SL (Service Level), FD (Freshness and Durability). Some of the above factors have found high correlation and some have low.