Social Media and Party Manifesto: A study on the Key Factor in Deciding Election Outcomes
Keywords:Voters, Indian politics, social media, ethics, political communication, security
In the current study, researchers will look at the function of social media in managing political campaigns. Social media was a major factor in the 2014 general elections when it came to influencing voter behaviour. Numerous social media-related firms entered the scene starting in 2014. Because of this, a significant influence on domestic elections has been witnessed as a result of this new informational medium. The researcher discusses the function, significance, and potential of social media in politics as the primary subject of the current work. Additionally, the research will look at how political parties use social media for campaign management throughout different elections and how it affects voter behaviour. The Facebook-Cambridge Analytica data scandal, the rise of social media in Indian politics, the voluntary code of ethics established by social media platforms for the 2019 General Election, and finally its implications for ethics, political communication, and security will all be covered.
Adams, J (2012) Causes and electoral consequences of party policy shifts in multiparty elections: theoretical results and empirical evidence. Annual Review of Political Science 15(1): 401–419.
Bode, L, Lassen, DS, Kim, YM, et al. (2016) Coherent campaigns? Campaign broadcast and social messaging. Online Information Review 40(5): 580–594.
Dolezal, M, Ennser-Jedenastik, L, Müller, WC, et al. (2012) The life cycle of party manifestos: the Austrian case. West European Politics 35(4): 869–895.
Enli, GS, Skogerbø, E (2013) Personalized campaigns in party-centred politics: Twitter and Facebook as arenas for political communication. Information, Communication & Society 16(5): 757–774.
Kaplan, N, Park, DK, Ridout, TN (2006) Dialogue in American political campaigns? An examination of issue convergence in candidate television advertising. American Journal of Political Science 50(3): 724–736.
Kreiss, D, Lawrence, RG, McGregor, SC (2018) In their own words: political practitioner accounts of candidates, audiences, affordances, genres, and timing in strategic social media use. Political Communication 35(1): 8–31.
Litvyak, O, Galyga, S, Balluff, P, et al. (forthcoming) AUTNES Manual Content Analysis of the Media Coverage 2017. Vienna: AUSSDA. DOI: 10.11587/IYGIBZ.
Müller, WC, Bodlos, A, Dolezal, M, et al. (2020) AUTNES Content Analysis of Party Manifestos: Cumulative File (SUF Edition). Vienna: AUSSDA. DOI: 10.11587/DEHBL2.
Petrocik, JR (1996) Issue ownership in presidential elections, with a 1980 case study. American Journal of Political Science 40(3): 825–850.
Stier, S, Bleier, A, Lietz, H, et al. (2018) Election campaigning on social media: politicians, audiences, and the mediation of political communication on Facebook and Twitter. Political Communication 35(1): 50–74.
Xenos, MA, Macafee, T, Pole, A (2015) Understanding variations in user response to social media campaigns: a study of Facebook posts in the 2010 US elections. New Media & Society 19(6): 826–842.